Just in: Big 12 in Turmoil: NIL Deals Ignite Fierce Debate Over Recruiting Fairness
In the ever-evolving landscape of college athletics, the Big 12 Conference is at the center of a heated debate surrounding Name, Image, and Likeness (NIL) deals and their impact on recruiting. Since the NCAA allowed athletes to profit from their personal brand, the conference has seen a surge in NIL-related activity that is reshaping team…