Magic the Gathering’s IP is weak and it will not survive the winter

Magic the Gathering’s IP is weak and it will not survive the winter

MTG’s player

 

base has traditionally skewed male and older, which poses challenges as gaming culture evolves. The rise of diverse gaming communities calls for a more inclusive approach to IP development. WotC has made strides in this direction by increasing representation in card art and storytelling, but there’s still a perception that MTG does not fully embrace the changing demographics of its audience. If MTG fails to appeal to a broader range of players, it risks losing relevance in an increasingly competitive market.