Breaking: Big 12 Conference Strikes Historic $2.2 Billion Rights Deal with ESPN, Amazon, and NBC
In a landmark move set to reshape the financial landscape of collegiate sports, the Big 12 Conference has inked a monumental $2.2 billion media rights agreement with broadcasting giants ESPN, Amazon, and NBC. This transformative deal, announced today by conference officials, is projected to quadruple the current revenue streams for member institutions, catapulting the Big…